Inaugural Tournament required concept development, invitations, media kit for advertising in associated magazine, point of sale posters, letterhead and envelopes. Logo art was an original painting by famous fish artist Guy Harvey.

Background:
Point of sale posters featuring fish photos by David Kreshpane were laminated digital copies with attached pocket for information flyers and easel stand backs. Letterhead and envelopes printed in 4 color with logo art by Guy Harvey are tucked under left side of media kit.

Top, from left:
Invitation and entry information booklet.
Media Kit (shown open under invitation and magazine, and closed in center).
Magazine was 168 pages, full color throughout printed on a web press. Cover featured painting by Guy Harvey. Initial printing of 2000 copies for tournament had foil label on cover. Additional print runs later will include tournament results and photos of participants. Total run is 10,000 copies.

Upscale investment relations firm sends personalized cards to Wall Street and investment clients each year.
Not shown: scroll in green and gold featuring fortune cookies - mailed in gold tube with custom messages in individually wrapped fortune cookies; CD of Christmas music with personalized label and custom jewel case insert. Future plans include an interactive CD with animation and music.

Left: Square folded card features Chinese characters for wisdom, strategy, power and success with quotes for each. Inside of card has gold foil logo as Christmas tree shape overlaid with decorations on separate sheet. Points of card are secured with a clear sticker with gold foil logo.

Folded white gloss heavy card stock, printed with green ink on 2 sides, gold foil stamp on inside. Inside features background screens of stripes and repeating ball art in green ink on each flap and logo with greeting in foil. Inserted translucent sheet is laser printed with customized message for each client and hand applied glitter inks on ball decorations. Imprinted envelope is gold foil lined.

Right: Layered card has list of historic achievements for each century, ending with customized message for each client.

From bottom - Gold metallic card stock, attached white gloss card stock printed with green and gold inks in repeating logo pattern, belly band in translucent whit stock with gold foil sticker on clear stock attached to center, inserted off white card stock laser printed with message for client and rounded die cut corners, inserted off white card stock with laser printed introductory message and rounded die cut corners, imprinted gold foil lined envelope.

Logo design and art
Letterhead, envelope and business cards
Square trifold self mailer brochures Not shown: property sale signs, 4 color ads

Logo and original watercolor art by L.G. Jackson of Gecko Graphics.
Brochures are 4 color on both sides with flaps that fold to the center and are held by a sticker that looks like a purple shutter. Computer generated map art inside top brochure by Gecko Graphics.

From left: Tarpon Tournament Invitation Booklet - 16 pages, navy and sliver inks on white matte stock, interior pages and envelope with navy ink only. Pen and ink illustration and layout by L.G. Jackson of Gecko Graphics.

Not shown: reply cards and envelopes, programs. Logo and letterhead for Sea Base Conference Center by Gecko Graphics. Navy ink with gold foil on white matte stock. Pen and ink illustration of building by L.G. Jackson of Gecko Graphics.

Illustration for Invitational Tournament featuring three types of fishing represented by Dolphin, Tarpon and Spotted Seatrout. Watercolor by L.G. Jackson of Gecko Graphics. Not shown: additional watercolor of Tarpon used for angler prize.

 

(second photo)

Self mailer brochures -
3 panel, 2 colors on warm toned stock
5 panel, black on bright white stock